The Ads to Leads Calculator
Stop guessing your ads budget.
You know you want more leads. You know you probably need ads. What you don't know is whether you need £50, £5,000 or your remaining sanity to make it happen.
Takes about two minutes. Considerably cheaper than finding out the hard way.
What it shows you
Most people get stuck right here.
They either spend too little and wonder why nothing happens, or they throw money at Meta and hope for the best. The Ads to Leads Calculator helps you work out what's realistic before you spend a penny.
Based on real campaign data from hundreds of thousands of pounds spent in Meta ads, it shows you:
- How many leads your budget could realistically generate
- What budget you'll likely need to hit your goal
- How long it might take to get there
- Whether your expectations are realistic, before Meta gets hold of your card details
No complicated spreadsheets. No confusing formulas. Just numbers you can actually use.
Heard all this?
Everyone's got an opinion. Very few have the numbers.
Ask ten marketers how much your campaign will cost and you'll get twelve different answers. The problem is none of those answers help if you don't know your numbers.
Before you launch a campaign, wouldn't it be useful to know:
- What your leads might cost
- Whether your budget is enough
- What a realistic outcome looks like
That's exactly what this does. A plan before you spend a penny.
What you can do with it
See the numbers before you spend the money.
Estimate your lead volume
See how many leads your budget could realistically generate based on your campaign type.
Forecast your budget
Know roughly what you'll need to spend before you launch.
Plan your launch
Work backwards from your lead target and build a realistic budget plan.
Set realistic expectations
No more deciding you need 2,000 leads and then allocating £200.
Make better decisions
Whether you're running ads yourself or hiring someone, you'll understand the numbers behind the strategy.
Why these numbers
Because I've spent a decade inside Meta Ads Manager.
I've worked on lead generation campaigns, launches, webinars, memberships, evergreen funnels, challenges and more. Across all of them, I've tracked what things actually cost.
Not what marketing blogs say they cost. Not what someone on YouTube thinks they cost. What they actually cost.
The benchmarks inside this calculator are based on real-world campaign data collected across multiple industries and thousands of leads.
Can it predict the future perfectly? Of course not, Meta likes keeping us all humble. But it'll get you a lot closer than guessing.
Is this you?
This is for you if…
- You're planning your first Meta ads campaign
- You're launching a lead magnet, webinar, challenge or event
- You're wondering whether your budget is realistic
- You're tired of making marketing decisions based on hope
- You're speaking to an ads manager and want to understand the numbers
- You like having a plan before spending money
And probably not if…
- You want a magic button that guarantees results
- You're looking for a full ads strategy
- You aren't planning to generate leads
- You prefer making big business decisions entirely on vibes
Not ready yet?
Not ready to run ads yet? Perfect.
The best time to understand your numbers is before you're spending money. Even if you're months away from launching, this calculator will show you what's realistic and what you'll need to make your campaign work.
Better to figure that out now than halfway through a launch.
The questions everyone asks
Frequently asked questions.
Is this a spreadsheet?
No. It's a digital tool you can access instantly.
Do I need ads experience?
Not at all. If you can type a number into a box, you'll be fine.
Will it tell me exactly what my campaign will cost?
No tool can do that. What it will do is give you a realistic forecast based on real campaign data, so you can plan properly.
Is this only for coaches?
No. If you're generating leads through Meta ads, it'll work regardless of your industry.
Is this a subscription?
Nope. Pay once, use it whenever you need it.
Get the calculator
Stop guessing.
For less than most people waste on a single day of badly planned ads, you'll know exactly what budget you need, what results are realistic, how many leads you could generate, and whether your plan actually makes sense.
£27
Plug in your numbers. Get your forecast.
Launch ads with a plan.
£27 one-off payment. Instant access.
Yours to keep, and to reuse for every launch you ever run.